NAB, Las Vegas – The reality of end-to-end digital media news workflow integrating ENPS with Apple Final Cut Pro and Sienna automation has arrived and will be featured at this week's NAB Show.  Final Cut Studio users will now be able to view AP's ENPS running orders and stories and see QuickTime previews within an ENPS ActiveX control thanks to innovations from the UK-based Gallery’s Sienna family of products. This innovative workflow allows for interactive data exchange between Final Cut Pro and TV newsroom's ENPS systems.

Presentations will be made Tuesday, April 17 and Thursday April 19 beginning at 12:00 noon in Apple’s main theater, located in South Hall booth number SL5520. AP will be demonstrating the end-to-end workflow benefits at the Renaissance Hotel (Five Spot Room) and at RTNDA Booth # 222 through Wednesday.

"Our goal is to enable newsrooms to become more efficient in their production of multi-media news programming", said Lee Perryman, Director of AP Broadcast Technology. "In today's changing news environment, this new ENPS feature is the natural evolutionary step"

About AP and ENPS
The Associated Press is the world's oldest and largest newsgathering organization, providing text, audio, news photos, graphics, video and technology to more than 15,000 news outlets worldwide. More than 3,300 television stations, radio stations and networks in more than 50 countries use its broadcast news software and systems, including ENPS, AP NewsCenter and AP NewsDesk
Helping coordinate broadcast production -- from story assignments to live broadcasts -- in more than 500 newsrooms in 48 countries, ENPS was designed to meet rapidly evolving needs in modern television, radio and network environments. Powerful, easy-to-use features include the industry's only fully-integrated search engine, scripting, program line-ups, planning, contacts, messaging, news wire management, third-party device control, and off-line and remote access capabilities for field staff. ENPS also supports the AP-inspired MOS (Media Object Server) protocol, the industry standard for integration of media servers and editors, character generators, still store devices, and a variety of news production equipment and systems.